Donny Suryabuanaputra
Turning insight into transformation.
A senior business and technology leader specialising in Data & AI, analytics, customer strategy, and business transformation across life insurance, financial services, and consulting.
I translate business priorities into scalable data capabilities, intelligent solutions, and better decision-making—connecting strategy, technology, and operational execution.
Bridging strategy,
data, and execution.
I help organisations turn business priorities into analytical capabilities, better processes, and data-informed decisions.
My professional journey spans life insurance, financial services, and management consulting, with experience across enterprise analytics, customer intelligence, marketing effectiveness, business intelligence, and operational excellence.
I work at the intersection of business strategy, technology, and data—helping teams identify opportunities, develop analytical capabilities, improve processes, and embed data-driven decision-making into everyday operations.
My approach combines strategic leadership, analytical thinking, cross-functional collaboration, and a strong focus on customer and business needs.
This profile may also be found under the name spellings Donny Suryabuana Putra and Donny Surya Buana Putra.
Building capabilities.
Making change work.
Head of Operations Excellence — Vice President
CURRENT
AIA Financial Indonesia · Jakarta
Leading operational excellence and transformation initiatives across insurance operations. Focus areas include process optimisation and digital transformation in New Business Underwriting, development of claims automation capabilities, process analytics, root-cause analysis, and cross-functional execution with Business, Operations, Technology, Digital, and Product teams.
Head of Data Analytics — Senior General Manager
MSIG Life Insurance Indonesia · Jakarta
Established and led the enterprise Data Analytics function and its strategy and roadmap. Built capabilities spanning customer, sales, claims, operations, risk, and management reporting; developed a cloud analytics foundation using Google Cloud Platform and BigQuery; and established governance foundations for data quality, lineage, glossary, and personal data protection.
Customer Office & Analytics Leadership
AIA Financial Indonesia · Jakarta
Progressed through customer analytics and customer office leadership roles: Head of Customer Analytics — AVP (Mar 2019–Nov 2020); Head of Customer Analytics and Campaigns — AVP (Dec 2020–Jun 2021); and Head of Customer Office — VP (Jul 2021–Sep 2023).
Led customer analytics, insights, campaign management, customer experience, and UX/UI. Developed segmentation, predictive modelling, churn prevention, and lifecycle engagement approaches in collaboration with Marketing, Distribution, Product, and regional stakeholders.
Head of Analytics and Data
Prudential Life Assurance · Jakarta
Led analytics and data capabilities supporting Marketing, Sales, Customer Management, and business leadership. Developed analytics roadmaps, customer intelligence, behavioural and persistency modelling, enterprise BI, and AI-enabled analytics; built the analytics team and strengthened collaboration between business and analytical functions.
2002–2013
Research, Statistics & Operations Roles
MarkPlus Indonesia · Jakarta
Held roles across separate employment periods: Statistician (2002–2004); Data Processing Manager (2005–Mar 2006 and Jun 2006–2010); and Operations Manager (2011–Jun 2013). Led statistical analysis, research operations, and programmes in customer insight, market sizing, loyalty, brand performance, and customer experience.
From strategy
to execution.
Connecting business needs, analytical capability, technology, and adoption.
Enterprise strategy, AI enablement, predictive modelling, machine learning, recommendations, and responsible AI adoption.
Customer analytics, forecasting, risk and fraud analytics, performance analytics, enterprise BI, and real-time BI.
Segmentation, churn and retention modelling, lifecycle management, personalisation, campaign analytics, and UX/UI.
Process optimisation, claims automation, intelligent process automation, root-cause analysis, performance management, and continuous improvement.
Google Cloud Platform, BigQuery, Tableau, data integration, pipelines, and enterprise data warehouse concepts.
Data quality, lineage, glossary, personal data protection, enterprise governance, cross-functional leadership, and executive stakeholder management.
Bachelor of Science in Statistics
Bogor Agricultural University (IPB), Indonesia